Cold Spring, NY—Citrefine recently hosted an exclusive event for journalists and influencers in the United States, providing an immersive experience to highlight the benefits and unique qualities of Citriodiol®, Nature’s Repellent. The wonderful PR event took place at the historic West Point Foundry Bed & Breakfast in Cold Spring, NY, offering a scenic and educational setting.
A Day of Nature and Science
The event was a significant success, generating considerable buzz and positive feedback. Guests were invited to connect with nature through a guided walk on the beautiful grounds, followed by a catered lunch featuring locally sourced ingredients. The event provided an informal yet informative environment for attendees to engage with the Citrefine team and learn about the science behind Citriodiol®.
A key feature of the day was a scientific demonstration showing how the essential oil is steam distilled from eucalyptus citriodora leaves. This demonstration brought to life the company’s commitment to natural sourcing and sustainable practices.
The Power of Positive Media
The event successfully showcased Citriodiol® as an effective natural alternative for insect protection, which led to a number of positive social media posts, including a fantastic reel by influencer Angie Yon. Her post highlighted Citriodiol®’s effectiveness and noted that it is a natural alternative to DEET that is recognized by the CDC and WHO.
Watch Angie Yon’s reel- CLICK HERE
“We were thrilled to share the story of Citriodiol® with such an engaged group of media and social media professionals,” said Federico Baldi, Sales & Marketing Director at Citrefine. “This event allowed us to demonstrate the power of our product in a natural setting and reinforce our mission to provide effective, naturally sourced solutions for insect protection. The positive feedback and coverage we’ve received are a testament to the growing interest in sustainable and effective alternatives.”
Looking to the Future
The successful event marks a significant step in Citrefine’s efforts to raise awareness of Citriodiol® in the US market, positioning it as a leading choice for consumers seeking reliable, nature-based insect repellents. The strong media engagement and influencer coverage confirm the event’s effectiveness in communicating Citrefine’s core values and product benefits.
Find out how your Citriodiol®-powered brand can tap into the PR and marketing buzz being created with consumers.
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